Coghead introduces a new development platform for tech-savvy business people to develop applications for common business problems. The company says anyone who can code a simple Excel macro should have little trouble using Coghead to create even sophisticated enterprise apps like logistics trackers, CRM programs, or project management systems.

Rolling your own applications wasn't seen as cost-effective until recently, because of the high cost of hardware, which required expert programmers to get your money's worth out of it.

Using Coghead requires only basic computer literacy. Any user can log on to Coghead's Web site and drag and drop a few buttons and labels onto a form, indicate relationships between the form's drop-down menus and text boxes, then group appropriate elements by drawing boxes around them -- and then launch the new custom built application.

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