According to to research company HitWise Inc., Google Blog Search has surpassed Technorati, attracting a younger audience.

This week Hitwise data show that the market share of visits to Google Blog Search indeed surpassed visits to Technorati for the week ending 12/23/06. Google Blog Search began catching up to Technorati in October, when Google placed a link to Blog Search on the Google News home page, causing a 168% surge in market share for Google Blog Search over a two week period (week ending 10/14/06 vs. week ending 10/28/06).